Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation

von Jiang, Pingjun
Veröffentlicht in International journal of internet marketing and advertising (2010)

Debit and credit card usage and satisfaction : who uses which and why ; evidence from Austria

Veröffentlicht in The international journal of bank marketing (2010)

Exploring the impact of customer satisfaction on food retailers' evolution : managerial lessons from Austria

Veröffentlicht in Journal of international food & agribusiness marketing (2009)

Banking on the youth : the case for finer segmentation of the youth market

Veröffentlicht in Young consumers (2010)