An RFM model using k-means clustering to improve customer segmentation and product recommendation

von Xian, Zhao
Veröffentlicht in Handbook of research on consumer behavior change and data analytics in the socio-digital era (2022)

Spurring sustainability commitment strategy of family-owned SMEs : a multi-analytical SEM & ANFIS perspective

von Khai Wah Khaw
Veröffentlicht in The journal of high technology management research (2023)