Consumer engagement in social media in China

von Chen, Yi-Ru Regina
Veröffentlicht in The handbook of communication engagement (2018)

Factoring culture into relationship management theory : cultivation strategies and traditional chinese value orientations

von Hung-Baesecke, Chun-ju Flora
Veröffentlicht in Public relations as relationship management (2015)

The Excellence Theory : origins, contribution and critique

von Hung-Baesecke, Chun-Ju Flora
Veröffentlicht in Public Relations (2021)