The interactive advertising model : additional insights into response to spamming

von Rodgers, Shelly
Veröffentlicht in Internet advertising (2007)

Easy loving : understanding affect in social media

von Pohlmann, Attila
Veröffentlicht in Digital advertising (2017)

The immediate impact of new product introductions on stock price : the role of firm resources and size

von Lee, Ruby P.
Veröffentlicht in The journal of product innovation management (2009)

Between information system integration and performance, what are the missing links?

von Lee, Ruby P.
Veröffentlicht in Handbook of business practices and growth in emerging markets (2010)

Siding with the underdog : is your customer voting effort a sweet deal for your competitors?

von Nariswari, Angeline G. A.
Veröffentlicht in Marketing letters (2016)

Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM

von He, Yi
Veröffentlicht in Journal of business research (2020)

Consumption in the public eye : the influence of social presence on service experience

von He, Yi
Veröffentlicht in Journal of business research (2012)

Reconsidering Baron and Kenny : myths and truths about mediation analysis

von Zhao, Xinshu
Veröffentlicht in Journal of consumer research (2010)

Time will tell : managing post-purchase changes in brand attitude

von He, Yi
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Enhancing stock market return with new product preannouncements : the role of information quality and innovativeness

von Lee, Ruby
Veröffentlicht in The journal of product innovation management (2016)

In search of platforms to increase market responsiveness : evidence from foreign subsidiaries

von Lee, Ruby P.
Veröffentlicht in Journal of international marketing (2009)

Service recommendations and customer evaluations in the international marketplace : cultural and situational contingencies

von Alden, Dana L.
Veröffentlicht in Journal of business research (2010)

Social presence and service satisfaction : the moderating role of cultural value-orientation

von He, Yi
Veröffentlicht in Journal of consumer behaviour (2012)

Linking customer resources to firm success : the role of marketing program implementation

von Lee, Ruby P.
Veröffentlicht in Journal of business research (2011)

Standardization or localization? : executing corporate philanthropy in international firms

von Merz, Michael A.
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2010)

The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment

von Chen, Hong-mei
Veröffentlicht in E-collaboration ; Vol. 3 (2009)

From high tech to high touch : the effects of perceived touch on online customers' intention to return

von Chen, Hong-Mei
Veröffentlicht in Consumer behavior, organizational development, and electronic commerce (2009)

The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay

von You, Ya
Veröffentlicht in Information & management (2021)

It's the thought that counts : the effects of construal level priming and donation proximity on consumer response to donation framing

von Zhu, Linlin
Veröffentlicht in Journal of business research (2017)

Managing sub-branding affect transfer : the role of consideration set size and brand loyalty

von He, Yi
Veröffentlicht in Marketing letters (2016)