The effects of reward type on evaluations of an online lucky draw

von Chen, Ming-Yi
Veröffentlicht in Journal of electronic commerce research (2016)

Who will make an indulgent food choice after having fulfilled their healthy eating goal?

von Chen, Ming-Yi
Veröffentlicht in International journal of consumer studies (2016)

Consumer response to health product communication : the role of perceived product efficacy

von Chen, Ming-Yi
Veröffentlicht in Journal of business research (2016)

su zhe shi ji zhuan yan jiu

von chen ming yi
Veröffentlicht 200709

huan jing bao hu fa fa gui yu lun wen xuan bian

von chen ming yi
Veröffentlicht 19894

"Being hooked" by a brand story : a view of regulatory focus

von Lin, Chien-huang
Veröffentlicht in European journal of marketing (2015)

The effects of hedonic and utilitarian bidding values on e-auction behavior

von Bei, Lien-ti
Veröffentlicht in Electronic commerce research (2015)

Go green : how to influence the perceived effectiveness of a green product?

von Chen, Ming-Yi
Veröffentlicht in International journal of advertising (2016)

A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment

von Chen, Ming-yi
Veröffentlicht in Electronic commerce research (2013)