Marketing mix and branding : competitive hypermarket strategies

von Chen, Hui-chu
Veröffentlicht in International journal of management and marketing research (2009)

Spousal purchasing behavior as an influence on brand equity

von Green, Robert D.
Veröffentlicht in International journal of management and marketing research (2010)

Developing marketing strategies to increase brand equity : the differences between age groups

von Chen, Hui-chu
Veröffentlicht in International business and economics research journal (2012)