Integrated marketing communications and new product performance in international markets

von Chen, Chien-wei
Veröffentlicht in Journal of global marketing (2011)

Bioethanol supply chain system planning under supply and demand uncertainties

von Chen, Chien-wei
Veröffentlicht in Transportation research / E (2012)

Anticipated Regret and Consumers’ Smartphone Replacement Decisions: The Moderation of Consumers’ Personal Traits

von Zheng, Yuying
Veröffentlicht in Decision Sciences Institute (50. : 2019 : New Orleans, La.) Transforming decision sciences through emergent technologies ; Volume 4 of 4 (2020)

Design and delivery of new product preannouncement messages

von Chen, Chien-wei
Veröffentlicht in Journal of marketing theory and practice (2012)

Technological opportunism and firm performance : moderating contexts

von Chen, Chien-wei
Veröffentlicht in Journal of business research (2013)

Consumer evaluations of service co-branding

von Chen, Chien-Wei
Veröffentlicht in The service industries journal (-2018)

Multistage optimization of the supply chains of biofuels

von Huang, Yongxi
Veröffentlicht in Transportation research / E (2010)

An integrated biofuel supply chain to cope with feedstock seasonality and uncertainty

von Huang, Yongxi
Veröffentlicht in Transportation science (2014)

Determining the factors of partner selection : a case of the "bridging the digital divide of SMEs project"

von Lee, Tzong-ru
Veröffentlicht in International journal of business information systems (2011)

Marketing communication strategies in support of product launch : an empirical study of Taiwanese high-tech firms

von Chen, Chien-Wei
Veröffentlicht in Industrial marketing management (2007)

New product preannouncements, advertising investments, and stock returns

von Chen, Chien-wei
Veröffentlicht in Marketing letters (2014)

The relationship between information content and institutional investors : evidence from new product preannouncements

von Yang, Chi-lin
Veröffentlicht in Review of managerial science (2014)

Information and timing of new product preannouncement and firm value

von Yang, Chi-Lin
Veröffentlicht in Australian journal of management (2018)