Revisiting the consumer brand engagement concept

von Obilo, Obinna O.
Veröffentlicht in Journal of business research (2021)

An action-based approach to retail brand engagement

von Saleh, Amin
Veröffentlicht in Predicting trends and building strategies for consumer engagement in retail environments (2019)

Incumbent and non-incumbent salesperson consultation in the pre-decision stage of organizational purchasing

von Bonney, Leff
Veröffentlicht in Industrial marketing management (2020)

A systematic literature review of negative psychological states and behaviors in sales

von Lyngdoh, Teidorlang
Veröffentlicht in Journal of business research (2021)