Achieving the promise of AI and ML in delivering economic and relational customer value in B2B

von Latinovic, Zoran
Veröffentlicht in Journal of business research (2022)

B2B relationship calculus : quantifying resource effects in service-dominant logic

von DeLeon, Anthony J.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Manufacturers' reliance on channel intermediaries : value drivers in the presence of a direct web channel

von Chung, Chiayin
Veröffentlicht in Industrial marketing management (2012)

The sales lead black hole : on sales reps' follow-up of marketing leads

Veröffentlicht in Journal of marketing (2013)