Alternative pathways to utilizing customer knowledge : a fuzzy-set qualitative comparative analysis

von Chari, Simos
Veröffentlicht in Journal of business research (2016)

Dynamic capabilities, operational changes, and performance outcomes in the media industry

von Jantunen, Ari
Veröffentlicht in Journal of business research (2018)

Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems

Veröffentlicht in British journal of management (2014)

Drivers and outcomes of importer adaptation in international buyer-seller relationships

Veröffentlicht in Journal of world business (2011)

Alignments and misalignments of realized marketing strategies with administrative systems : performance implications

von Chari, Simos
Veröffentlicht in Industrial marketing management (2017)

Business unethicality as an impediment to consumer trust : the moderating role of demographic and cultural characteristics

Veröffentlicht in Journal of business ethics (2013)

Research in marketing strategy

von Morgan, Neil A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

Consumer trust in user-generated brand recommendations on Facebook

von Chari, Simos
Veröffentlicht in Psychology & marketing (2016)

Theoretical underpinnings of research in strategic marketing : a commentary

von Varadarajan, Rajan
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

Discount venture brands : self-congruity and perceived value-for-money?

von Baker, Thomas L.
Veröffentlicht in Journal of business research (2020)