Exploring the secret of successful university brands

von Chapleo, Chris
Veröffentlicht in Developing business strategies and identifying risk factors in modern organizations (2014)

Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?

von Chapleo, Chris
Veröffentlicht in Journal of marketing communications (2015)

An exploration of branding approaches in UK universities

von Chapleo, Chris
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2015)

What defines "successful" university brands?

von Chapleo, Chris
Veröffentlicht in International journal of public sector management (2010)

Brands in higher education challenges and potential strategies

von Chapleo, Chris
Veröffentlicht in International studies of management and organization (2015)

Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?

von Chapleo, Chris
Veröffentlicht in The journal of brand management (2011)

Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes

von Chapleo, Chris
Veröffentlicht in The journal of brand management (2016)

Contemporary thought in higher education marketing

von Chapleo, Chris
Veröffentlicht in Journal of marketing for higher education (-2017)

Special issue: contemporary thought in higher education marketing

Veröffentlicht 2017

A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector

von Leijerholt, Ulrika
Veröffentlicht in The journal of brand management (2019)

Managing employee attention and internal branding

von Liu, Gordon
Veröffentlicht in Journal of business research (2017)

How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?

von Liu, Gordon
Veröffentlicht in Journal of business ethics (2018)

Do UK universities communicate their brands effectively through their websites?

von Chapleo, Chris
Veröffentlicht in Journal of marketing for higher education (2011)

Challenges in delivering brand promise, focusing on municipal healthcare organisations

von Hytti, Ulla
Veröffentlicht in International journal of public sector management (2015)

Dilemmas in re-branding a university : "maybe people just don't like change" : linking meaningfulness and mutuality into the reconciliation

von Kuoppakangas, Päivikki
Veröffentlicht in Corporate reputation review (2020)

The role of internal branding in nonprofit brand management : an empirical investigation

Veröffentlicht in Nonprofit and voluntary sector quarterly (2015)