Benefit segmentation : a useful tool for financial investment services

von Chang, Tung-zong
Veröffentlicht in Marketing strategy ; Vol. 2: Marketing strategy processes and tools (2009)

The influence of individualistic-oriented and collective.oriented values on travel motivations

von Chang, Tung-zong
Veröffentlicht in International journal of business (2024)

The effect of management leadership style on marketing orientation, servie quality, and financial results : a cross-cultural study

von Chiou, Jyh-shen
Veröffentlicht in Journal of global marketing (2009)

Measuring consumer readiness to purchase green products

von Vowles, Nicole S.
Veröffentlicht in Journal of customer behaviour (2018)

The role of souvenir shopping in a diversified Macau destination portfolio

von Kong, Weng Hang
Veröffentlicht in Journal of hospitality marketing & management (2012)

A market volatility analysis of the Shanghai-Hong Kong Stock Connect Program

von Chang, Tung-zong
Veröffentlicht in International journal of business and economics (2018)