Entry and marketing strategies of FDI firms in China

von Chang, Tung-lung Steven
Veröffentlicht in Handbook of research on Asian business (2007)

Timing effects of opinion leader's electronic word of mouth

von Bao, Tong
Veröffentlicht in International journal of internet marketing and advertising (2018)

Enhancing corporate reputation for market expansion in China : customer orientation and the mediating effect of product and service quality

von Chang, Tung-lung Steven
Veröffentlicht in Journal of strategic marketing (2011)

Trade size and the cross section of stock returns : informed versus noise traders in the Chinese growth enterprise market

von Zhaohui Zhang
Veröffentlicht in International journal of business (2014)

International diffusion of embodied and disembodied technology: a network analysis approach

von Shih, Hsin-yu
Veröffentlicht in Technological forecasting & social change (2009)

The product and timing effects of eWOM in viral marketing

von Bao, Tong Tony
Veröffentlicht in International journal of business (2016)

The effect of property rights on international joint ventures in China

von Li, Peter Ping
Veröffentlicht in Chinese culture, organizational behavior, and international business management (2003)