A cross-category and cross-country analysis of umbrella branding for national and store brands

von Erdem, Tülin
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

Sentiment change and negative herding : evidence from microblogging and news

von Kim, Jikyung
Veröffentlicht in Journal of business research (2022)

Social interactions and monetary incentives in driving consumer repeat behavior

von Toker-Yildiz, Kamer
Veröffentlicht in Journal of marketing research (2017)

The effect of social media apps on shopping apps

von Yoon, Jae Yeon
Veröffentlicht in Journal of business research (2022)