The relative advantages of benefit overlap versus category similarity in brand extension evaluation : the moderating role of self-regulatory focus

von Chang, Chung-chau
Veröffentlicht in Marketing letters (2011)

A joint examination of effects of decision task type and construal level on the attraction effect

von Chang, Shin-Shin
Veröffentlicht in Journal of economic psychology (2015)

Which is the better option? : quicker or cheaper?

Veröffentlicht in Psychology & marketing (2013)

Bloggers' motivations and behaviors : a model

Veröffentlicht in Journal of advertising research (2007)

Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect

Veröffentlicht in European journal of marketing (2014)