Navigating local environments with global strategies : a contingency model of multinational subsidiary performance

von Grewal, Rajdeep
Veröffentlicht in Marketing science (2008)

Knowledge in error : decoding consumer judgements with the JUMP model

von Chandrashekaran, Murali
Veröffentlicht in Applying social cognition to consumer-focused strategy (2005)

MNC subsidiary channel relationships as extended links : implications of global strategies

von Hada, Mahima
Veröffentlicht in Journal of international business studies (2013)

Customer satisfaction heterogeneity and shareholder value

von Grewal, Rajdeep
Veröffentlicht in Journal of marketing research (2010)

Preference construction and reconstruction

von Kardes, Frank R.
Veröffentlicht in Experimental business research (2010)

Understanding the role of consumer heterogeneity in the formation of satisfaction uncertainty

von Cheng, Qiang
Veröffentlicht in Psychology & marketing (2015)

Estimating contagion on the Internet : evidence from the diffusion of digital/information products

von Chandrashekaran, Murali
Veröffentlicht in Journal of interactive marketing (2010)

Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)