Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity

von Chan, Fong Yee
Veröffentlicht in Journal of advertising research (2022)

Prior disclosure of product placement : the more explicit the disclosure, the better the brand recall and brand attitude

von Chan, Fong Yee
Veröffentlicht in Journal of business research (2020)

Selling through entertaining : the effect of humour in television advertising in Hong Kong

von Chan, Fong Yee
Veröffentlicht in Journal of marketing communications (2011)

Product placement practices in prime-time television programmes in Hong Kong

von Chan, Fong Yee
Veröffentlicht in International journal of advertising (2018)

Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong

von Chan, Fong Yee
Veröffentlicht in Journal of marketing communications (2017)

The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong

von Chan, Fong Yee
Veröffentlicht in The international review of retail, distribution and consumer research (2017)