Thin slice impressions : how advertising evaluation depends on exposure duration

von Chakravarty, Anindita
Veröffentlicht in Journal of marketing research (2016)

The stock market in the driver' s seat! : implications for R&D and marketing

von Chakravarty, Anindita
Veröffentlicht in Management science (2011)

The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation

von Chakravarty, Anindita
Veröffentlicht in Journal of interactive marketing (2010)

Information technology competencies, organizational agility, and firm performance : enabling and facilitating roles

von Chakravarty, Anindita
Veröffentlicht in Information systems research (2013)

Governance mechanisms in business-to-business electronic markets

von Grewal, Rajdeep
Veröffentlicht in Journal of marketing (2010)

Customer orientation structure for Internet-based business-to-business platform firms

von Chakravarty, Anindita
Veröffentlicht in Journal of marketing (2014)

Online user comments versus professional reviews : differential influences on pre-release movie evaluation

von Chakravarty, Anindita
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2008)

Organizational debut on the public stage : marketing myopia and initial public offerings

von Saboo, Alok R.
Veröffentlicht in Marketing science (-2016)

Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector

Veröffentlicht in International journal of research in marketing (2008)

Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap

von Saboo, Alok R.
Veröffentlicht in Journal of marketing research (2017)