Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands

von Cervellon, Marie-Cécile
Veröffentlicht in Journal of advertising (2012)

Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands

von Cervellon, Marie-Cécile
Veröffentlicht in Green advertising and the reluctant consumer (2014)

Conspicuous conservation : using semiotics to understand sustainable luxury

von Cervellon, Marie-Cecile
Veröffentlicht in International journal of market research (2013)

Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives

von Carey, Lindsey
Veröffentlicht in Journal of fashion marketing and management (2014)

Revolutionsary nostalgia : retromania, neo-burlesque, and consumer culture

von Cervellon, Marie-Cécile
Veröffentlicht 2018

Revolutionary nostalgia : retromania, neo-burlesque, and consumer culture

von Cervellon, Marie-Cécile
Veröffentlicht 2018

Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content

von Cervellon, Marie-Cécile
Veröffentlicht in Journal of travel and tourism marketing (2015)

Brand social power in luxury retail : manifestations of brand dominance over clients in the store

von Cervellon, Marie-Cécile
Veröffentlicht in International journal of retail & distribution management (2013)

Reconsumption reconsidered : redressing nostalgia with neo-burlesque

von Cervellon, Marie-Cécile
Veröffentlicht in Marketing theory (2018)

When employees don't "like" their employers on social media

von Cervellon, Marie-Cécile
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2017)

Sustainable, hedonic and efficent : interaction effects between product properties and consumer reviews on post-experience responses

von Cervellon, Marie-Cecile
Veröffentlicht in European journal of marketing (2014)

Knowledge sharing among green fashion communities online : lessons for the sustainable supply chain

von Cervellon, Marie-Cécile
Veröffentlicht in Journal of fashion marketing and management (2012)

Something old, something used : determinants of women's purchase of vintage fashion vs second-hand fashion

von Cervellon, Marie-Cécile
Veröffentlicht in International journal of retail & distribution management (2012)

I shop where I belong : the influence of self-monitoring on fashion retailer choise

von Carey, Lindsay
Veröffentlicht in European retail research (2014)

Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape

von Cervellon, Marie-Cécile
Veröffentlicht in Journal of retailing and consumer services (2015)

Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement

von Kim, Jae-Eun
Veröffentlicht in Journal of business research (2016)

Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients

von Cervellon, Marie-Cécile
Veröffentlicht in Journal of retailing and consumer services (2019)

Selling second-hand luxury : empowerment and enactment of social roles

von Turunen, Linda Lisa Maria
Veröffentlicht in Journal of business research (2020)