Promoting promotions : does showcasing free gifts backfire?

von Raghubir, Priya
Veröffentlicht in Journal of business research (2011)

The California State University : a case on branding the largest public university system in the US

von Celly, Kirti Sawhney
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2010)

Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course

von Ackerman, David S.
Veröffentlicht in Journal of marketing education (2014)