Fashion branding and communication : core strategies of European luxury brands

Veröffentlicht 2017

Process innovation in the global fashion industry

Veröffentlicht 2019

Product innovation in the global fashion industry

Veröffentlicht 2018

Overview of fashion brand internationalization : theories and trends

von Jin, Byoungho
Veröffentlicht in Fashion brand internationalization (2016)

Italian country image : the impact on business models and relations in Chinese business-to-business markets

von Cedrola, Elena
Veröffentlicht in International marketing and the country of origin effect (2012)

Loyalty marketing and loyalty cards : a study of the Italian market

von Cedrola, Elena
Veröffentlicht in International journal of retail & distribution management (2010)

Internet for franchising : current use and areas of improvement-results of an empirical research

von Cedrola, Elena
Veröffentlicht in Journal of euromarketing (2009)

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

von Cedrola, Elena
Veröffentlicht in Journal of global scholars of marketing science (2013)

Fashion branding and communication : core strategies of European luxury brands

Veröffentlicht 2017

Brands as core assets : trends and challenges of branding in fashion business

von Jin, Byoungho
Veröffentlicht in Fashion branding and communication (2017)

Fashion brand internationalization : opportunities and challenges

Veröffentlicht 2016

Ermenegildo Zegna : when family values guide global expansion in the luxury industry

von Cedrola, Elena
Veröffentlicht in Fashion brand internationalization (2016)

Louis Vuitton's art-based strategy to communicate exclusivity and prestige

von Masé, Stefania
Veröffentlicht in Fashion branding and communication (2017)

Process innovation : hidden secret to success and efficiency

von Jin, Byoungho
Veröffentlicht in Process innovation in the global fashion industry (2019)

Arena water instinct : process innovation built-in the company DNA

von Cedrola, Elena
Veröffentlicht in Process innovation in the global fashion industry (2019)

Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance

von Davčik, Nebojša
Veröffentlicht in Journal of business research (2021)

Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands

von Masé, Stefania
Veröffentlicht in The psychologist-manager journal (2020)

Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change

von Giovannetti, Marta
Veröffentlicht in Industrial marketing management (2022)