The role of consumer happiness in relationship marketing

von Belanche, Daniel
Veröffentlicht in Journal of relationship marketing (2013)

The role of blogs on a successful political branding strategy

von Casaló, Luis
Veröffentlicht in Contemporary research in e-branding (2009)

The role of usability and satisfaction in the consumer's commitment to a financial services website

von Casaló, Luis Vicente
Veröffentlicht in International journal of electronic finance (2008)

Website usability, consumer satisfaction and the intention to use a website : the moderating effect of perceived risk

von Belanche, Daniel
Veröffentlicht in Journal of retailing and consumer services (2012)

The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website

von Casalo, Luis V.
Veröffentlicht in Journal of marketing communications (2007)

The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps

von Akdim, Khaoula
Veröffentlicht in Journal of retailing and consumer services (2022)

Redes sociales virtuales desarrolladas por organizaciones empresariales : antecedentes de la intención de participación del consumidor

von Casaló, Luis V.
Veröffentlicht in Cuadernos de economía y dirección de la empresa (2012)

Antecedents and consequences of consumer participation in on-line communities : the case of the travel sector

von Casaló, Luis V.
Veröffentlicht in International journal of electronic commerce (2010)

Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy

von Casaló, Luis V.
Veröffentlicht in Journal of marketing communications (2008)

The generation of trust in the online services and product distribution : the case of Spanish electronic commerce

von Casaló, Luis V.
Veröffentlicht in Journal of electronic commerce research (2011)

Providing online public services successfully : the role of confirmation of citizens' expectations

von Belanche, Daniel
Veröffentlicht in International review on public and nonprofit marketing (2010)

Generating trust and satisfaction in e-services : the impact of usability on consumer behavior

von Casaló, Luis V.
Veröffentlicht in Journal of relationship marketing (2010)

Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

von Casaló, Luis V.
Veröffentlicht in Tourism management (2010)

New members' integration : key factor of success in online travel communities

von Casaló, Luis V.
Veröffentlicht in Journal of business research (2013)

The role of trust, satisfaction and communication in the development of participation in virtual communities

von Casaló, Luis V.
Veröffentlicht in Connectivity and knowledge management in virtual organizations (2009)

The role of place identity in smart card adoption

von Belanche, Daniel
Veröffentlicht in Public management review (2014)

Integrating trust and personal values into the Technology Acceptance Model : the case of e-government services adoption

von Belanche, Daniel
Veröffentlicht in Cuadernos de economía y dirección de la empresa (2012)

Influencers on Instagram : antedecents and consequences of opinion leadership

von Casaló, Luis V.
Veröffentlicht in Journal of business research (2020)

Be creative, my friend! : engaging users on Instagram by promoting positive emotions

von Casaló, Luis V.
Veröffentlicht in Journal of business research (2021)

Do online hotel rating schemes influence booking behaviors?

Veröffentlicht in International journal of hospitality management (2015)