Creating customers and shaping the competitive game

von Carpenter, Gregory S.
Veröffentlicht in Kellogg on marketing (2010)

Emptor cognita : competitive advantage through buyer learning

von Carpenter, Gregory S.
Veröffentlicht in Kellogg on marketing (2023)

Market driving, market driven, or both? : toward a concept of dual market orientation

von Carpenter, Gregory S.
Veröffentlicht in Industrial marketing management (2023)

We UBER yet we GOOGLE : gaining early- and late-mover advantage

von Carpenter, Gregory S.
Veröffentlicht in The Routledge companion to strategic marketing (2021)

Perceptual position and competitive brand strategy in a two-dimensional, two-brand market

von Carpenter, Gregory S.
Veröffentlicht in Management science (1989)

Competitive strategies for late entry into a market with a dominant brand

von Carpenter, Gregory S.
Veröffentlicht in Management science (1990)

Competitive strategies for late entry into a market with a dominant brand

von Carpenter, Gregory S.
Veröffentlicht in Michael Porter ; Vol. 2 (2010)

Late-mover strategies

von Shankar, Venkatesh
Veröffentlicht in Handbook of marketing strategy (2012)

Status games : market driving through social influence in the U.S. wine industry

von Humphreys, Ashlee
Veröffentlicht in Journal of marketing (2018)

Handbook of marketing strategy

Veröffentlicht 2012

Competitive brand strategies

von Carpenter, Gregory S.
Veröffentlicht in Kellogg on branding (2005)

Brand strategy for business markets

von Anderson, James C.
Veröffentlicht in Kellogg on branding (2005)

Theory + practice in marketing

von Lehmann, Donald R.
Veröffentlicht in International journal of research in marketing (2016)

Legitimately luxurious : creating authentic luxury brands

von Goldstein, Guy A.
Veröffentlicht in Business horizons (2022)

Creating and managing brands

von Tybout, Alice M.
Veröffentlicht in Kellogg on marketing (2010)

Creating and managing brands

von Tybout, Alice M.
Veröffentlicht in J. L. Kellogg Graduate School of Management Kellogg on marketing (2001)

Readings on market driving strategies : towards a new theory of competitive advantage

Veröffentlicht 1997

Market-driving strategies : toward a new concept of competitive advantage

von Carpenter, Gregory S.
Veröffentlicht in J. L. Kellogg Graduate School of Management Kellogg on marketing (2001)

Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes

von Carpenter, Gregory S.
Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)

Readings on market-driving strategies : towards a new theory of competitive advantage

von Carpenter, Gregory S.
Veröffentlicht 1997