Special issue: Mediterranean consumption

Veröffentlicht 2014

Special issue : Best papers from the 5th European Institute of advanced management studies interpretive consumer research workshop

Veröffentlicht 2010

Consuming experience

Veröffentlicht 2007

Marketing delle imprese di assicurazione

von Carù, Antonella
Veröffentlicht 1994

Consuming experience

Veröffentlicht 2007

Co-creating consumption experiences : an endless innovation

von Borghini, Stefania
Veröffentlicht in Strategic market creation (2008)

Consuming experience

Veröffentlicht 2007

Management delle istituzioni artistiche e culturali

Veröffentlicht 2012

Experiencing consumption : appropriating and marketing experiences

von Carù, Antonella
Veröffentlicht in Marketing management (2012)

Prospects and policies in the development of Knowledge Intensive Business Services in Europe

von Toivonen, Marja
Veröffentlicht in Knowledge intensive business services and regional competitiveness (2016)

The design of consumer experiences : managerial approaches for service companies

von Carù, Antonella
Veröffentlicht in Managing consumer services (2014)

Strategic market creation : a new perspective on marketing and innovation management

Veröffentlicht 2008

Can the generation gap impede immersion in an exhibition? : the case of Annisettanta (The 1970s)

von Carù, Antonella
Veröffentlicht in International journal of arts management (2011)

Co-creating the collective service experience

von Carù, Antonella
Veröffentlicht in Journal of service management (2015)

Innovating services through experiences : an investigation of servicescape's pivotal role

von Carù, Antonella
Veröffentlicht in Service innovation (2016)

Representing BtoB reality in case study research : challenges and new opportunities

von Borghini, Stefania
Veröffentlicht in Industrial marketing management (2010)

Innovating as an interaction of practices : the case of customers' use of a new website

von Pace, Stefano
Veröffentlicht in Innovating in practice (2017)

The effect of ambient scent on the experience of art : not as good as it smells

von Cirrincione, Armando
Veröffentlicht in Psychology & marketing (2014)

Mediterranean marketing and southern thinking : retrospects and prospects

von Carù, Antonella
Veröffentlicht in Journal of consumer behaviour (2014)

Combining qualitative methods in practice : a contextualized account of the evolution of consumer studies

von Carú, Antonella
Veröffentlicht in Management decision (2014)