An investigation of old school values in the Arena Football League

von Aiken, K. Damon
Veröffentlicht in Sport marketing quarterly (2010)

Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities

von Aiken, K. Damon
Veröffentlicht in International journal of sports marketing & sponsorship (2013)

Investigating sport fan attitudes toward tanking : the role of values-based connections

von Aiken, K. Damon
Veröffentlicht in Sport marketing quarterly (2020)