Personality traits of the partners and performance in the franchise agreement

von Calderon-Monge, Esther
Veröffentlicht in Inside the mind of the entrepreneur (2018)

Twitter to manage emotions in political marketing

von Calderón-Monge, Esther
Veröffentlicht in Journal of promotion management (2017)

Performance and risk as signals for setting up a franchised business

von Calderón-Monge, Esther
Veröffentlicht in Journal of small business strategy (2013)

Brand and performance signals in the choice of franchise opportunities

von Calderon-Monge, Esther
Veröffentlicht in The service industries journal (2014)

Internet as a distribution channel : empirical evidence from the service sector and managerial opportunities

von Izquierdo-Yusta, Alicia
Veröffentlicht in Journal of internet commerce (2011)

Brand and price : key signals when opening a franchise outlet

von Calderon-Monge, Esther
Veröffentlicht in Journal of promotion management (-2015)

Franchising in Europe : exploring the case of Spain with self-organizing time maps

von Calderon-Monge, Esther
Veröffentlicht in Psychology & marketing (2016)

How to select franchisees : a model proposal

von Calderon-Monge, Esther
Veröffentlicht in Journal of business research (2021)

The effects of management and environmental factors on franchise continuity

von Ayup-Gonzalez, Jannett
Veröffentlicht in Economic research (2019)

Effects of brand-related and market signals on franchisees’ entrepreneurial decisions : a multi-country panel data analysis

von Calderón-Monge, Esther
Veröffentlicht in International entrepreneurship and management journal (2019)

Analysis of sustainable consumer behavior as a business opportunity

von Calderon-Monge, Esther
Veröffentlicht in Journal of business research (2020)