<<An>> evaluation of research methodologies for benefits segmentation analysis

von Calantone, Roger J.
Veröffentlicht 1976

When to outsource the sales force for new products

von Good, Valerie
Veröffentlicht in Industrial marketing management (2019)

The utility of item response modeling in marketing research

von Raykov, Tenko
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)

Are pharmaceutical marketing decisions calibrated to communications effects?

von Cavusgil, Erin
Veröffentlicht in Health marketing quarterly (2011)

When should RD&E and marketing collaborate? : the moderating role of exploration-exploitation and environmental uncertainty

von Calantone, Roger J.
Veröffentlicht in The journal of product innovation management (2012)

Open innovation in the brand management context

von Calantone, Roger J.
Veröffentlicht in Handbook of research on new product development (2019)

A contribution approach to price bundling in tourism

von Bojamic, David C.
Veröffentlicht in Annals of tourism research (1990)

Evolution and transformation of innovation in the global automotive industry

von Townsend, Janell D.
Veröffentlicht in The journal of product innovation management (2014)

Controversy in innovation outsourcing research : review, synthesis and future directions

von Stanko, Michael A.
Veröffentlicht in R & D management (2011)

Advertising agency compensation: a model for incentive and control

von Calantone, Roger J.
Veröffentlicht in Management science (1979)

A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry

von Akdeniz, M. Billur
Veröffentlicht in Marketing letters (2017)

Salesforce decisions : a markovian approach

von Calantone, Roger J.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1984)

The maturation of the science of media selection

von Calantone, Roger J.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1981)

Theoretical lenses and domain definitions in innovation research

von Harmancioglu, Nukhet
Veröffentlicht in European journal of marketing (2009)

The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions

von Eisend, Martin
Veröffentlicht in Journal of international marketing (2016)

Inconclusive innovation "returns" : a meta-analysis of research on innovation in new product development

von Calantone, Roger J.
Veröffentlicht in The journal of product innovation management (2010)

Interpreting interrelations across multiple levels in HGLM models : an application in international marketing research

von Tasoluk, Burcu
Veröffentlicht in International marketing review (2011)

Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?

von Harmancioglu, Nukhet
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)

New product success : is it really controllable by managers in highly turbulent environments?

von Droge, Cornelia
Veröffentlicht in The journal of product innovation management (2008)

The world housing market

von Harvey, Ives
Veröffentlicht in Research for decision making ; 2 (1977)