Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador

von Calabuig Moreno, Ferran
Veröffentlicht in Estudios de economía aplicada (2012)

Brand perception and its relation to perceived performance of a public sports service

Veröffentlicht in Engaging consumers through branded entertainment and convergent media (2015)

Public perception of costs associated with major sporting events

Veröffentlicht in Strategies in sports marketing (2014)

Influence of the virtual brand community in sports sponsorship

von Dos Santos, Manuel Alsono
Veröffentlicht in Psychology & marketing (2016)

Predicting future intentions of basketball spectators using SEM and fsQCA

von Calabuig Moreno, Ferran
Veröffentlicht in Journal of business research (2016)

Does size matter? Entrepreneurial orientation and performance in Spanish sports firms

von Núñez-Pomar, Juan
Veröffentlicht in Journal of business research (2016)

Spectator emotions : effects on quality, satisfaction, value, and future intentions

Veröffentlicht in Journal of business research (2015)

To post or not to post : social media sharing and sporting event performance

von Prado-Gascó, Vicente
Veröffentlicht in Psychology & marketing (2017)

Engagement in sports virtual brand communities

von Santos, Manuel Alonso dos
Veröffentlicht in Journal of business research (2018)