Marketing intelligence in SMEs : implications for the industry and policy makers

von Cacciolatti, Luca A.
Veröffentlicht in Marketing intelligence & planning (2013)

Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase

von Cacciolatti, Luca A.
Veröffentlicht in Journal of international food & agribusiness marketing (2015)

Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth

Veröffentlicht in Journal of strategic management education (2012)