0006 The Impact of Brand Acquisition on the Focal Brand Equity: Based on Consumers' Viewpoint

von CHANG, Ya-ping
Veröffentlicht in 2010 International Conference on Management Science & Engineering (ICMSE) 17th annual conference proceedings ; 1 (2010)

Seamless experience in the context of omnichannel shopping : scale development and empirical validation

von Chang, Ya Ping
Veröffentlicht in Journal of retailing and consumer services (2022)

Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity

von Zhu, Dong Hong
Veröffentlicht in Journal of electronic commerce research (2015)

Negative publicity effect of the business founder's unethical behavior on corporate image : evidence from China

von Zhu, Dong Hong
Veröffentlicht in Journal of business ethics (2013)

Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source

von Zhu, Dong Hong
Veröffentlicht in Journal of retailing and consumer services (2016)

How the content of location-based advertisings influences consumers' store patronage intention

von Zhu, Dong Hong
Veröffentlicht in The journal of consumer marketing (2017)

Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs

von Zhu, Dong Hong
Veröffentlicht in Journal of retailing and consumer services (2020)

Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews

von Zhu, Dong Hong
Veröffentlicht in International journal of hospitality management (2019)