One, two, three : a practical brand anatomy

von Lencastre, Paulo de
Veröffentlicht in The journal of brand management (2010)

What Changed in One Year of a Pandemic and What the Portuguese are not Willing to Admit: Consumer Neuroscience and Predictive Analytic Contributes to Communication Strategy

von Chkoniya, Valentina
Veröffentlicht in ICMarkTech (2021 : La Laguna, Teneriffa) Marketing and smart technologies ; Volume 1 (2022)