Customer entertainment in relationship marketing : a literature review and directions for future research

von Oakley, Jared
Veröffentlicht in Journal of relationship marketing (2012)

The role of suspicion in B2B customer entertainment

von Oakley, Jared
Veröffentlicht in The journal of business & industrial marketing (2016)

The marketing-R&[and]D interface : do personality factors have an impact?

von Lucas, George H.
Veröffentlicht in The journal of product innovation management (1988)

Exploring buyer-seller dyadic perceptions of technology and relationships : implications for Sales 2.0

von Rocco, Richard A.
Veröffentlicht in Journal of research in interactive marketing (2016)

Understanding emerging sales technology

von Rocco, Richard A.
Veröffentlicht in Marketing in the 21st century ; Vol. 3: Company and customer relations (2007)

Monitoring the ethical use of sales technology : an exploratory field investigation

von Bush, Victoria
Veröffentlicht in Journal of business ethics (2010)

An assessment of the mall intercept as a data collection method

von Bush, Alan J.
Veröffentlicht in Journal of marketing research (1985)

Measures of brand attitude : are cognitive structure approaches really needed?

von Gresham, Larry G.
Veröffentlicht in Journal of business research (1984)

What makes sales presentations effective : a buyer-seller perspective

von Cicala, John E.
Veröffentlicht in The journal of business & industrial marketing (2012)

Professional sales management

von Anderson, Rolph E.
Veröffentlicht 1988

Ethical dilemmas and emergent values encountered by working college students : implications for marketing educators

von Bush, Victoria D.
Veröffentlicht in Journal of marketing education (2013)

Professional sales management

von Anderson, Rolph E.
Veröffentlicht 1988

Formulating undergraduate student expectations for better career development in sales : a socialization perspective

Veröffentlicht in Journal of marketing education (2014)

Salesperson coachability : what it is and why it matters

von Shannahan, Kirby L. J.
Veröffentlicht in The journal of business & industrial marketing (2013)

Are your salespeople coachable? : how salesperson coachability, trait competitiveness, and transformational leadership enhance sales performance

von Shannahan, Kirby L. J.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)

The sales profession as a subculture : implications for ethical decision making

von Bush, Victoria
Veröffentlicht in Journal of business ethics (2017)

The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising

Veröffentlicht in Journal of current issues and research in advertising (2009)

Sales technology : help or hindrance to ethical behaviors and productivity?

Veröffentlicht in Journal of business research (2007)

The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople

von Oakley, Jared
Veröffentlicht in Industrial marketing management (2021)

Does transparency influence the ethical behavior of salespeople?

Veröffentlicht in Journal of business research (2014)