Empiricist selves and contingent 'others' : the performative function of the discourse of scientists working in conditions of controversy

von Burchell, Kevin
Veröffentlicht in Public understanding of science / publ. by the Institute of Physics in association with the Science Museum (2007)

Normalising green behaviours : a new approach to sustainability marketing

von Rettie, Ruth
Veröffentlicht in Journal of marketing management (2012)

Social normalisation : using marketing to make green normal

von Rettie, Ruth
Veröffentlicht in Journal of consumer behaviour (2014)

Marketing social norms : social marketing and the social norm approach

von Burchell, Kevin
Veröffentlicht in Journal of consumer behaviour (2013)

Is social norm marketing effective? : a case study in domestic electricity consumption

Veröffentlicht in European journal of marketing (2013)