A cross-cultural comparison of individuaism's moderating effect on bonding and commitment in banking relationships

von Dash, Satyabhusan
Veröffentlicht in Marketing intelligence & planning (2009)

Cultural influences in the link between relationship bonding and commitment : a study of the Indian corporate client-bank relationship

von Dash, Satyabhushan
Veröffentlicht in Indian Institute of Management Bangalore IIMB management review (2007)