Dynamics of community engagement : the role of interpersonal communicative genres in online community evolutions

von Alon, Anat Toder
Veröffentlicht in Research in consumer behavior (2007)

Toward a unified implicit brand theory

von Tietje, Brian C.
Veröffentlicht in Applying social cognition to consumer-focused strategy (2005)

Word-of-mouth rhetorics in social media talk

von Toder-Alon, Anat
Veröffentlicht in Journal of marketing communications (2014)

Word-of-mouth rhetorics in social media talk

von Toder-Alon, Anat
Veröffentlicht in Word of mouth and social media (2014)

Design orientation : a grounded theory analysis of design thinking and action

Veröffentlicht in Marketing theory (2012)

Can your business have one million friends? : understanding and using blogs as one-to-one mass media

Veröffentlicht in Organizations and social networking (2013)