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von Bruggen, Gerrit H. van
Veröffentlicht 1993

Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems

von Bruggen, Gerrit H. van
Veröffentlicht 2010

Marketing management support systems and their implications for marketing research

von Bruggen, Gerrit H. van
Veröffentlicht in The handbook of marketing research (2006)

Marketing management support systems : principles, tools, and implementation

von Wierenga, Berend
Veröffentlicht 2000

The powerful triangle of marketing data, managerial judgment, and marketing management support systems

von Bruggen, Gerrit H. van
Veröffentlicht in Marketing research ; Vol. 1: The nature and scope of marketing research (2009)

Virtual communities : a marketing perspective

von Valck, Kristine de
Veröffentlicht in Decision support systems (2009)

The rise of mobile marketing : a decade of research in review

von Gokgoz, Zeynep Aydin
Veröffentlicht 2022

Advances in marketing management support systems

von Wierenga, Berend
Veröffentlicht in Handbook of marketing decision models (2008)

There's an app for that! : understanding the drivers of mobile application downloads

von Gokgoz, Zeynep Aydin
Veröffentlicht in Journal of business research (2021)

Marketing management support systems : principles, tools, and implementation

von Wierenga, Berend
Veröffentlicht 2000

Competition for attention in online social networks : implications for seeding strategies

von Gelper, Sarah
Veröffentlicht in Management science (2021)

Firm value effects of global, regional, and local brand divestments in core and non-core businesses

von Depecik, Baris
Veröffentlicht in Global strategy journal (2014)

Prediction markets as institutional forecasting support systems

Veröffentlicht in Decision support systems (2010)

How incorporating feedback mechanisms in a DSS affects DSS evaluations

Veröffentlicht in Information systems research (2009)

Managing marketing channel multiplicity

Veröffentlicht in Journal of service research (2010)

The role of marketing in digital business platforms

von Rangaswamy, Arvind
Veröffentlicht in Journal of interactive marketing (2020)