The comparative influence of manufacturer and retailer brands on customers' purchase behavior

von Thaweephan Leingpibul
Veröffentlicht in The journal of product & brand management (2013)

Examining brand equity antecedent/consequence relationships

von Broyles, S. Allen
Veröffentlicht in Journal of marketing theory and practice (2009)

Brand equitiy : leveraging brands in international markets

Veröffentlicht in International business in the 21st century ; Vol. 2: Going global: implementing international business operations (2011)

Customers' comparative loyalty to retail and manufacturer brands

Veröffentlicht in The journal of product & brand management (2011)

Brand equity's antecedent/consequence relationships in cross-cultural settings

Veröffentlicht in The journal of product & brand management (2010)