Is that your final answer? : improving and moving beyond standard multiple choice marketing questions

von Brodowsky, Glen H.
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2008)

Integrating cross-cultural marketing research training in international business education programs : it's time, and here's why and how

von Taylor, Ruth Lesher
Veröffentlicht in Journal of teaching in international business (2012)

Handbook on cross-cultural marketing

Veröffentlicht 2020

Student perceptions of communication skills : writing, presentations, and public speaking

von Brodowsky, Glen H.
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2003)

Is that your final answer? : improving and moving beyond standard multiple choice marketing questions

von Brodowsky, Glen H.
Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2009)

How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask

von Ho, Foo Nin
Veröffentlicht in Journal of promotion management (2018)

How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask

von Ho, Foo Nin
Veröffentlicht in Country of origin effect (2019)

Investigating the influence of professor characteristics on student satisfaction and dissatisfaction : a comparative study

Veröffentlicht in Journal of marketing education (2012)