Shopping centre image dynamics of a new entrant

von Brito, Pedro Quelhas
Veröffentlicht in International journal of retail & distribution management (2009)

Assessing the impact of mystery client traits on service evaluation

von Brito, Pedro Quelhas
Veröffentlicht in The journal of services marketing (2016)

Strategic versus tactical nature of sales promotions

von Brito, Pedro Quelhas
Veröffentlicht in Journal of marketing communications (2007)

Tourism brochures : linking message strategies, tactics and brand destination attributes

von Brito, Pedro Quelhas
Veröffentlicht in Tourism management (2015)

Media management between strategic business groups : empirical evidence from Portugal and New Zealand

von Fam, Kim-Shyan
Veröffentlicht in Advertising and communication (2005)

Organisation, Classification and Analysis of Online Reviews Directed to Retail in the Municipality of Porto

von Braga, Pedro
Veröffentlicht in ICMarkTech (2021 : La Laguna, Teneriffa) Marketing and smart technologies ; Volume 1 (2022)

From offshore-provider to brand creator : fsQCA of footwear industry

von Meneses, Raquel
Veröffentlicht in Journal of business research (2016)

Direct or indirect channel structures : evaluating the impact of channel governance structure on export performance

Veröffentlicht in International business review (2015)

Experiências de internacionalização : a globalização das empresas portuguesas

Veröffentlicht 2002