False advertising on enhanced water labels : an analysis of Ackerman v. the Coca-Cola Company

von Brison, Natasha T.
Veröffentlicht in Sport marketing quarterly (2012)

Boiler plate inked : copyright actions brought by tattooists threaten athlete endorser publicity rights

von Baker, Thomas A.
Veröffentlicht in Sport marketing quarterly (2016)

To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers

von Brison, Natasha T.
Veröffentlicht in Innovation: organization & management (2016)

Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements

von Brison, Natasha T.
Veröffentlicht in Sport marketing quarterly (2020)

Like it or not : Coastal Contacts case sets guidelines for "like-gating" on Facebook

von Baker, Thomas A.
Veröffentlicht in Sport marketing quarterly (2013)

Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports

von Baker, Thomas Alexander
Veröffentlicht in International journal of sports marketing & sponsorship (2017)