Executive ethical decisions initiating organizational culture and values

von Bridges, Eileen
Veröffentlicht in The Routledge handbook of service research insights and ideas (2020)

Hedonic and utilitarian shopping goals : a decade later

von Bridges, Eileen
Veröffentlicht in Journal of global scholars of marketing science (2018)

Service environment, provider mood, and provider-customer interaction

von Fowler, Kendra
Veröffentlicht in Managing service quality (2012)

Consumer innovativeness : impact on expectations, perceptions, and choice among retail formats

von Fowler, Kendra
Veröffentlicht in Journal of retailing and consumer services (2010)

An experiential exercise in service environment design

von Fowler, Kendra
Veröffentlicht in Journal of marketing education (2012)

Hedonic and utilitarian shopping goals : the online experience

von Bridges, Eilen
Veröffentlicht in Journal of business research (2008)

The Routledge handbook of service research insights and ideas

Veröffentlicht 2020

When do firms invest in offensive and/or defensive marketing?

von Bridges, Eileen
Veröffentlicht in Journal of business research (2009)

Forecasting the number of competing products in high technology markets

von Bridges, Eileen
Veröffentlicht in International journal of forecasting (1993)

Service digitization and the provider-to-customer handoff

von Bridges, Eileen
Veröffentlicht in The Routledge handbook of service research insights and ideas (2020)

Deterministic and stochastic forecasting of high-tech marketplace competition

von Bridges, Eileen
Veröffentlicht in Advances in business and management forecasting (1998)

Attracting and retaining online buyers : comparing B2B and B2C customers

von Bridges, Eileen
Veröffentlicht in Advances in electronic marketing (2005)

E-services: a synthesis and research agenda

Veröffentlicht in E-Services (2007)