Machine learning in marketing : overview, learning strategies, applications, and future developments

von Brei, Vinícius Andrade
Veröffentlicht 2020

Marketing the hegemony of development : of pulp fictions and green deserts

von Böhm, Steffen
Veröffentlicht in Critical marketing studies ; Vol. 3: Marketing, ethics and society (2009)

Marketing the hegemony of development : of pulp fictions and green deserts

von Böhm, Steffen
Veröffentlicht in Marketing theory (2008)

Corporate social responsibility as cultural meaning management : a critique of the marketing of "ethical" bottled water

von Brei, Vinicius
Veröffentlicht in Business ethics (2011)

Choice deferral : the interaction effects of visual boundaries and consumer knowledge

von Cervi, Cleber
Veröffentlicht in Journal of retailing and consumer services (2022)

Crafting the market for bottled water : a social praxeology approach

von Brei, Vinícius Andrade
Veröffentlicht in European journal of marketing (2015)

Loyalty's antecedents : a cross-sector study

von Perin, Marcelo Gattermann
Veröffentlicht in Latin American business review (2007)

A light in the dark : the benefits of co-production in service failures

von Pacheco, Natália Araújo
Veröffentlicht in Journal of retailing and consumer services (2017)