Word of mouse : an assessment of electronic word-of-mouth research

von Breazeale, Michael
Veröffentlicht in International journal of market research (2009)

Musings and meditations : where do we go from here?

von Breazeale, Michael
Veröffentlicht in Consumer-brand relationships (2012)

Get the picture? : visual servicescapes and self-image congruity

von Breazeale, Michael
Veröffentlicht in Journal of business research (2013)

This store just gets me! : customer chemistry and its role in identity construction

von Breazeale, Michael
Veröffentlicht in Consumer-brand relationships (2012)

Retail shopping typology of American teens

von Breazeale, Michael
Veröffentlicht in Journal of business research (2011)

Desperately seeking customer engagement : the five-sources model of brand value on social media

von Piven, Inna P.
Veröffentlicht in Analyzing the strategic role of social networking in firm growth and productivity (2017)

Motivations for the brand avoidance relationship

von White, Allyn
Veröffentlicht in Consumer-brand relationships (2012)

Strong brands, strong relationships

Veröffentlicht 2015

Conceptualizing the brand in social media community : the five sources model

von Davis, Robert
Veröffentlicht in Journal of retailing and consumer services (2014)

Giving back the "self" in self service : customer preferences in self-service failure recovery

von Collier, Joel E.
Veröffentlicht in The journal of services marketing (2017)

The effects of perceived fairness on customer responses to retailer SST push policies

von White, Allyn
Veröffentlicht in Journal of retailing (2012)

Who needs delight? : the greater impact of value, trust and satisfaction in utiliarian, frequent-use retail

von Loureiro, Sandra Maria Correia
Veröffentlicht in Journal of service management (2014)

Contemplating the futures of branding

Veröffentlicht in Strong brands, strong relationships (2015)

I'll be watching you : shoppers' reactions to perceptions of being watched by employees

von Esmark, Carol L.
Veröffentlicht in Journal of retailing (2017)

The role of need for self-expression and arousal to commit university students for environmental responsibility behaviours

von Loureiro, Sandra Maria Correia
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2018)

Eat green, get lean : promoting sustainability reduces consumption

von Farmer, Adam
Veröffentlicht in Journal of public policy & marketing (2017)

How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories

von Loureiro, Sandra Maria Correia
Veröffentlicht in Journal of business research (2023)

Branding terror : building notoriety in violent extremist organizations

Veröffentlicht in Strong brands, strong relationships (2015)

Timeliness, transparency, and trust : a framework for managing online customer complaints

von Stevens, Jennifer L.
Veröffentlicht in Business horizons (-2018)