Lo normal

von Camarasa Bravo, Rafael
Veröffentlicht 2017

Memorias de un comandante rojo

von Miralles Bravo, Rafael
Veröffentlicht 1975

Family influence on young adult's brand evaluation : an empirical analysis focused on parent-children influence in three consumer packaged goods

von Bravo, Rafael
Veröffentlicht in The international review of retail, distribution and consumer research (2008)

Gamification in tourism and hospitality review platforms : how to R.A.M.P. up users’ motivation to create content

von Bravo, Rafael
Veröffentlicht in International journal of hospitality management (2021)

Corporate social responsibility as a vehicle to reveal the corporate identity : a study focused on the websites of Spanish financial entities

von Bravo, Rafael
Veröffentlicht in Journal of business ethics (2012)

Corporate brand image in retail banking : development and validation of a scale

von Bravo, Rafael
Veröffentlicht in The service industries journal (2010)

Corporate identity management and employees' responses

von Bravo, Rafael
Veröffentlicht in Journal of strategic marketing (2017)

Corporate brand image of financial institutions : a consumer approach

von Bravo, Rafael
Veröffentlicht in The journal of product & brand management (2012)

Influence of women's lifestyles on holiday decisions

von José Barlés, Maria
Veröffentlicht in Advances in tourism destination marketing (2010)

The role of perceived value in vertical brand extensions of luxury and premium brands

von Dall'Olmo Riley, Francesca
Veröffentlicht in Journal of marketing management (2015)

The influence of corporate social responsibility and price fairness on customer behaviour : evidence from the financial sector

von Matute-Vallejo, Jorge
Veröffentlicht in Corporate social responsibility and environmental management (2011)

Expansion strategies for online brands going offline

von Bravo, Rafael
Veröffentlicht in Marketing intelligence & planning (2011)

Downscale extensions : consumer evaluation and feedback effects

von Dall'Olmo Riley, Francesca
Veröffentlicht in Journal of business research (2013)

From online to offline through brand extensions and alliances

von Bravo, Rafael
Veröffentlicht in International journal of e-business research (2012)

Online brand expansion towards the offline setting : which way to go?

von Bravo, Rafael
Veröffentlicht in Trends in e-business, e-services, and e-commerce (2014)

Managing brand identity : effects on the employees

von Bravo, Rafael
Veröffentlicht in The international journal of bank marketing (2017)

Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector

von Bravo, Rafael
Veröffentlicht in Journal of business economics and management (2017)

Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom

Veröffentlicht in The journal of brand management (2013)