The importance of self in brand love in consumer-luxury brand relationships

von Rodrigues, Paula
Veröffentlicht in Journal of customer behaviour (2018)

Determinants of brand relevance in a B2B service purchasing context

von Gomes, Mariana
Veröffentlicht in The journal of business & industrial marketing (2016)

Negative customer experience in lifestyle hotels : a netnography perspective

von Santos, Manoel Vitor
Veröffentlicht in Building consumer-brand relationship in luxury brand management (2021)

Internationalization strategies in music festivals

von Brandão, Amélia Maria Pinto da Cunha
Veröffentlicht in Scientific Annals of Economics and Business (2019)

Is social media a passport to SMEs' foreign market entry?

von Brandão, Amélia Maria Pinto da Cunha
Veröffentlicht in Scientific Annals of Economics and Business (2019)

See now, buy now model : a passport to fashion brand equity

von Brandão, Amélia Maria Pinto da Cunha
Veröffentlicht in Scientific Annals of Economics and Business (2020)

The implementation of lean in emergency hospital screening during the COVID-19 pandemic

von Pereira, Inês Veiga
Veröffentlicht in Management and marketing for improved competitiveness and performance in the healthcare sector (2021)

An eye tracking study of the effect of sensory and price in-store displays

von Rodrigues, Clarinda
Veröffentlicht in Emotional, sensory, and social dimensions of consumer buying behavior (2020)

A new customer brand engagement framework in social media : the case of Beauti Portugal SEM Healthcare

von Brandão, Amélia Maria Pinto da Cunha
Veröffentlicht in New techniques for brand management in the healthcare sector (2021)