A critical comparison of offline focus groups, online focus groups and e-Delphi

von Brüggen, Elisabeth
Veröffentlicht in International journal of market research (2009)

Determinants of participation and response effort in web panel surveys

von Brüggen, Elisabeth
Veröffentlicht in Journal of interactive marketing (2010)

Extreme makeover : short- and long-term effects of a remodeled servicescape

von Brüggen, Elisabeth C.
Veröffentlicht in Journal of marketing (2011)

Engagement behavior and financial well-being : the effect of message framing in online pension communication

von Eberhardt, Wiebke
Veröffentlicht in International journal of research in marketing (2021)

Individual differences in motivation to praticipate in online panels : the effect on response rate and response quality perceptions

Veröffentlicht in International journal of market research (2011)

Take their word for it : the symbolic role of linguistic style matches in user communities

Veröffentlicht in Management information systems (2014)

Financial well-being : a conceptualization and research agenda

von Brüggen, Elisabeth C.
Veröffentlicht in Journal of business research (2017)

More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates

Veröffentlicht in Journal of marketing (2013)

Understanding and managing customer relational benefits in services : a meta-analysis

von Gremler, Dwayne D.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)