Celebrating together : generational cohort differences in game-day tailgating rituals

von Albinsson, Pia A.
Veröffentlicht in Journal of managerial issues (2021)

Does visual package clutter obscure the communicability of food package shape?

von Garber, Lawrence L.
Veröffentlicht in Journal of food products marketing (2008)

Dimensions of the dog-human relationship : a segmentation approach

von Boya, Unal O.
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2012)

A comparison of dog food choice criteria across dog owner segments : an exploratory study

von Boya, Unal O.
Veröffentlicht in International journal of consumer studies (2015)

Hypotheses of equivalence and their testing

von Garber, Lawrence L.
Veröffentlicht in Journal of marketing theory and practice (2018)

The mediating effects of the appearance of nondurable consumer goods and their packaging on consumer behavior : hLawrence L. Garber, JR.; Eva M. Hyatt; Boya, Ümal Ö.

von Garber, Lawrence L.
Veröffentlicht in Product experience (2008)

The effect of package shape on apparent volume : an exploratory study with implications for package design

von Garber, Lawrence L.
Veröffentlicht in Journal of marketing theory and practice (2009)

The perceived size of packages of complex vs. simple shape depends upon the number of packages presented

von Garber, Lawrence L.
Veröffentlicht in International journal of management practice (2014)