Lost and found : Stanley C. Hollander's (1953) Sales Devices throughout the Ages, from 2500 BC to 1953 AD

von Bourassa, Maureen A.
Veröffentlicht in Journal of historical research in marketing (2009)

Knowledge is power : why public knowledge matters to charities

von Bourassa, Maureen A.
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2016)

Marketing as a response to paradox and norms in the 1960s and 1970s

von Bourassa, Maureen A.
Veröffentlicht in Journal of historical research in marketing (2013)

Stakeholder marketing and the organizational field : the role of institutional capital and ideological framing

von Handelman, Jay M.
Veröffentlicht in Journal of public policy & marketing (2010)