The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees

von Bordonaba-Juste, Victoria
Veröffentlicht in Journal of marketing channels (2008)

Managing supply chain in the context of SMEs : a collaborative and customized partnership with the suppliers as the key for success

von Bordonaba-Juste, Victoria
Veröffentlicht in Supply chain management (2009)

Determinants of firm size in the franchise distribution system : empirical evidence from the Spanish market

von Polo-Redondo, Yolanda
Veröffentlicht in European journal of marketing (2011)

An analysis of franchisor failure risk : evidence from Spain

von Bordonaba-Juste, Victoria
Veröffentlicht in The journal of business & industrial marketing (2011)

Franchise firm entry time influence on long-term surival

von Bordonaba Juste, Victoria
Veröffentlicht in International journal of retail & distribution management (2009)

The influence of organizational factors on e-business use : analysis of firm size

von Bordonaba-Juste, Victoria
Veröffentlicht in Marketing intelligence & planning (2012)

El cliente omnicanal en banca electrónica : un análisis del mercado español = Omni-channel electronic banking customers : an analysis of the spanish market

von Borraz Mora, Javier
Veröffentlicht in Información comercial española (2016)

Valoración de los recursos intangibles : un análisis empírico para el sector de la franquicia

von Bordonaba Juste, Victoria
Veröffentlicht in Información comercial española (2006)

Effect of new regulation on franchising performance: an exploratory study in Spain

von Bordonaba-Juste, Victoria
Veröffentlicht in New developments in the theory of networks (2011)

The effect of intangible resources on firm performance in the Spanish franchising system : the moderating influence of internationalization

von Bordonaba-Juste, Victoria
Veröffentlicht in European retail research (2009)

Influence of franchisors' competitive strategies on network size : the impact of entry timing decision

von Bordonaba-Juste, Victoria
Veröffentlicht in Journal of marketing channels (2010)

Franchising and value signaling

Veröffentlicht in The journal of services marketing (2014)

Complementary IT resources for enabling technological opportunism

von Lucia-Palacios, Laura
Veröffentlicht in Information & management (2016)

Technological opportunism effects on IT adoption, intra-firm diffusion and performance : evidence from the US and Spain

Veröffentlicht in Journal of business research (2014)