Consumer impetuosity in m-commerce : designing scale to measure the shopping behavior

von Bojorges Moctezuma, Natasha Patricia
Veröffentlicht in Business analytics and cyber security management in organizations (2017)

Deriving psychodynamics among consumers through social media : a qualitative analysis of network performers

von Bojorges Moctezuma, Natasha Patricia
Veröffentlicht in Start-up enterprises and contemporary innovation strategies in the global marketplace (2018)